Project: Experience Design
Synced City is a magazine publication all about smart city technology. The mission of the magazine is to move smart city technology forward by educating and creating a central place for discussion.
Synced City is subscription-based. Three magazine issues per year are shipped to the user. The Mobile app is available on the app store and can be accessed with a subscribed account.
The printed magazine is designed to be used alongside the mobile app for a more engaging experience. Synced City also hosts conference events for smart city enthusiasts to discuss and learn about new technology in the industry.
Synced City is available to read online but the magazine is mainly intended to be read in printed format. The printed magazine provides a tactile and memorable experience. As well as provides specials features that utilize the mobile app.
The Synced City app is designed to work with the printed magazine. The magazine articles have exclusive content on the mobile app. This content utilizes the smart phone’s capabilities by using AR, online polls, videos, etc.
The app also contains other features such as forums, past magazine issues, and an upcoming event finder.
There is a different conference event for each magazine issue, which means there are three conferences per year. Synced City is intended to be sold all around the world so each conference event is hosted in a different location.
The speakers at the events are chosen because of their involvement in the magazine issue. At the event, they further discuss the content that was in their magazine article.
Companies are given the opportunity to showcase their products and ideas that were featured within the magazine.
All the touchpoints of the experience work together to educate the user on smart cities and provide a central place for discussion.